One of the very coolest parts of my job is that I get to come up with ideas for products that inspire learning in kids. Innovation is a cornerstone of the Capstone ideal, and it has been since Day 1. This isn't surprising for a company that was started by siblings whose business experience included stone quarrying and banking, but most certainly not children's book publishing. Twenty five years later, I'd say it worked out pretty well for them. I've been here for 11 of those years, and I've seen the innovation process evolve from formal group brainstorming sessions, to scavenger hunts around town, to self-directed individual brainstorming. I've seen ideas take off and then flop (my own ideas included). And I've seen the seeds planted for some of our most successful products. I remember clearly the genesis of the You Choose brand at a group brainstorming session. I remember watching the Graphic Library brand being built from the ground up, including the birth of our favorite super scientist, Max Axiom.
After so many years, it can be difficult to find inspiration for new ideas. "The struggle is real," as they say. But, ironically, thinking about innovations of the past actually motivates me to search for the next big thing in children's learning. And having a company behind you that encourages this type of creativity is so empowering. It allows me to take that time to fall down the rabbit hole of the internet when I see something on MSN that sparks my interest. This is where great ideas can come from. And this doesn't just apply to editors. Anyone at Capstone is allowed, and in fact encouraged, to submit new product ideas. Our leaders recognize that our people are our greatest assets. That's where the ideas come from. That's where the inspiration is generated. And all of us here are so passionate about children learning. We want to pass our inspiration on to those young, eager minds, and hopefully spark their own creativity and curiosity. Maybe some of our ideas will inspire even bigger ideas a generation or two down the road.
-Mandy Robbins, Senior Editor